Clik here to view.
The Content Gap – Using Marketing Automation to Identify Interested Prospects
Marketing automation is more effective than just deploying batch-and blast email systems, because it retains a full view of prospect actions from the very first visit to your site through to all...
View ArticleClik here to view.
How to ID Your Best Prospects out of the Primordial Slop – SLMA Radio
eTrigue’s Tony Tissot joins the Sales Lead Management Association’s Jim Obermayer for a lively discussion (recorded playback below) on leads and lead management. Host Jim Obermayer discusses with Tony...
View ArticleClik here to view.
VisitIQ for Smarter Email Marketing
We’re pleased to bring VisitIQ, by eTrigue, to the market. It’s a cost-effective lead generation system that lets you more effectively understand the activity, actions and identity of your prospects....
View ArticleClik here to view.
Fourteen Lessons (Re) Learned in 2014
It’s a tradition at the end of the calendar year to take stock and assess the lessons learned in the last year – and look forward to improvement for the next. One constant is that everything old is new...
View ArticleClik here to view.
Real-Time Lead Alerts
The buying process has changed forever. Sales no longer controls the early stages – buyers do. Your website is the front door to your company: buyers visit and research before you even know who they...
View ArticleClik here to view.
Web2Sales Infographic
Corporate marketers are invested in the Web, content creation, search engine optimization, social media engagement, digital communications, analytics and CRM. Yet, an alignment with sales outcomes and...
View ArticleClik here to view.
Batch and Blast Marketing No More!
First generation email batch and blast solutions are perceived to be less expensive and easier to use, but at what cost to productivity, lost activity recording, and embarrassing duplications? First...
View ArticleClik here to view.
Sales & Marketing – Can’t live with them, can’t live without them
A Case for Sales & Marketing Technology Integration “Can’t live with them, can’t live without them”. Erasmus might just as well have been referring to sales and marketing when he compiled that...
View ArticleClik here to view.
Social Sellers Outperform Non-Social Peers
There isn’t any question that social networking is here to stay. But what of social selling? Social selling is a relatively new buzzword that stated to appear in 2007 and has picked up considerable...
View ArticleClik here to view.
The value in anonymous visitor tracking. Part two
Tracking anonymous web visitors using marketing automation is very important to any organization that relies on the web as a means to provide information to prospects. I wrote a short piece last month...
View Article